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NYRP Accelerates MillionTreesNYC Tree Giveaways, Country’s Largest Municipal Tree Giveaway Program

FOR IMMEDIATE RELEASE

New Yorkers to pick up over 5,000 free trees at over 40 giveaways in the fall

NEW YORK, NY, August 2013 – To help meet the two-year acceleration of MillionTreesNYC, the initiative of planting and caring for one million new trees in New York City by 2015, New York Restoration Project (NYRP) is launching its largest fall tree giveaway season, boosting its popular fall tree giveaways by 385%. Thanks to support from TD Bank and Toyota, NYRP is partnering with over 40 local community organizations to host giveaways throughout all five boroughs. From September through November, the country’s largest municipal tree giveaway program will hand out over 5,000 free trees to New Yorkers to plant in their front or back yards, gardens or commercial property. 

“By participating in a giveaway, you aren’t just getting a free tree,” says Mike Mitchell, NYRP’s Director of Giveaways. “You are playing an active, vital role in helping New York City accomplish the MillionTreesNYC goal, which will strengthen the city’s sustainability.”

Tree giveaway participants care for their trees by properly watering and maintaining them on their own property, ensuring long-term stewardship of trees. Aside providing cleaner air, planting trees has many benefits, including enhanced curb appeal, offset of climate change, cooler temperatures, and more. The initiative has planted over 757,000 trees so far.

Here is more information on how the giveaways work:
•    NYC property owners can find the giveaway schedule and locations online at http://www.nyrp.org/treegiveaways.
•    They can register for a tree in advance. Registration is typically available at least two weeks prior to the giveaway.  
•    If registration is full, a limited quantity of trees is available on a first come, first served basis.  
•    An NYRP representative on site will explain how to plant and care for the tree.
•    Participants take their trees home to plant in a yard, garden, commercial property, community garden, etc. 
•    Participants must agree to the following terms:

    Plant in one of the five boroughs.
    Keep trees properly watered and maintained.
    Do not plant the tree along streets, in city parks, in containers, terraces, balconies or on roofs.

About New York Restoration Project & MillionTreesNYC Tree Giveaways

New York Restoration Project (NYRP) is a non-profit organization dedicated to transforming open space in under-resourced communities to create a greener, more sustainable New York City. NYRP is also the leading private partner of the City of New York in MillionTreesNYC, an initiative to plant and care for one million new trees throughout NYC’s five boroughs. As part of MillionTreesNYC, NYRP partners with community organizations to conduct the largest municipal tree giveaway program in the country.  Thanks to generous support from lead sponsors, TD Bank and Toyota, NYRP will host over 40 tree giveaways in the fall season 2013 and hand out over 5,000 free trees. To learn more about tree giveaways, please visit http://www.nyrp.org/treegiveaways.

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Contact
Anne Tan | PR Officer, NYRP
.(JavaScript must be enabled to view this email address) | (212) 333-255