Hundreds of New Yorkers will join JetBlue Airways, 106.7 Lite FM and New York Restoration Project at the JetBlue Airways "One Thing That's Green" community planting day on Saturday, April 19th from 9am-4:30pm at Thomas Jefferson Park in East Harlem.

Manhattan Borough President Scott Stringer, New York City Department of Parks & Recreation Commissioner Adrian Benepe, New York City Housing Authority Chairman Tino Hernandez, New York City Council Member Melissa Mark-Viverito, and JetBlue CEO Dave Barger will join community members and volunteers in helping to plant trees-all part of Mayor Michael Bloomberg's MillionTreesNYC initiative. Recognizing the benefits tree provide New Yorker City's residents, neighborhoods and environment, MillionTreesNYC-a partnership of the New York City Parks Department and Bette Midler's New York Restoration Project-establishes the goal of planting and caring for one million new trees in the City by 2017. WLTW's Christine Nagy will kick off the action packed day filled with tree plantings, giveaways, surprises and much more.

500 volunteers will be divided into teams and dispersed along 10 blocks of East Harlem's Pleasant Avenue-planting flowers and more than 250 large trees during the day. Special guests will stop by to help encourage the volunteers and the day will conclude with fun activities and special remarks by Power 105.1's Ed Lover.

March 24, 2008 - New York, NY - NYC & Company, New York City's official marketing and tourism organization, has partnered with Whole Foods Market to launch limited-edition 100% organic cotton shopping bags on sale beginning April 1 at all 16 Whole Foods Market stores in Northern New Jersey, New York and Southern Connecticut. April also marks Whole Foods Market's nationwide goal to eliminate plastic grocery bags at checkout by Earth Day - a key component of Mayor Bloomberg's GreeNYC's consumer education campaign to help New Yorkers live green.

"NYC & Company's collaboration with Whole Foods Market is another great example of public-private partnership. It reaffirms our commitment to implementing Mayor Bloomberg's GreeNYC campaign and our goal to make New York City the largest green city in the U.S," said NYC & Company CEO George Fertitta. "Each bag sold can help eliminate the use of plastic bags, and we hope the initiative will encourage even more New Yorkers to take steps in their everyday lives that promote sustainable living."

"Making small changes can make a real difference. By using reusable bags instead of plastic ones, we can reduce our dependence on oil, reduce the amount of trash in our landfills and increase the quality of life for everyone," said Jennifer McDonnell, green mission specialist for Whole Foods Market.

The bag's design features a green apple morphed with the symbol for infinity, the letters "NYC," and the text: "Help Make NYC Greener." Bags will be sold throughout April for $11.99 at all 16 Northeast Whole Foods Markets. For one bag sold, Whole Foods Market will donate $1 to MillionTreesNYC, a citywide collaboration between the Department of Parks & Recreation and the New York Restoration Project, a public-private initiative to plant and care for one million new trees across the five boroughs over the next decade.

MillionTreesNYC is a component of PlaNYC, Mayor Michael R. Bloomberg's plan for the New York City's environment, including cleaner air, water and land. Launched in June 2007, GreeNYC an integrated marketing and advertising consumer education campaign that educates, engages and mobilizes New Yorkers on the simple steps they can take to reduce pollution and greenhouse gases, and create a greener City.

In addition to the GreeNYC bags, Whole Foods Market will no longer offer plastic bags in its stores, beginning Earth Day, April 22. Whole Foods Market customers who use their own cloth bags will receive a 10-cent discount on their purchases. Customers who do not have their own bags will be given recycled paper bags and encouraged to use their own disposable bags for future shopping.